At a glance
| Sony | TCL | |
|---|---|---|
| About | Premium picture processing — Sony's Cognitive/XR processors are widely regarded as best-in-class for motion and colour. | A direct Hisense rival — Mini-LED and QLED ranges with aggressive pricing and a fast-improving smart platform. |
| Origin | Japan | China |
| Popular lines | BRAVIA XR, BRAVIA OLED, Google TV platform | Mini-LED, QLED, Google TV platform |
Where Sony wins
- Industry-leading picture processing
- Excellent motion handling for sport
- Google TV platform with broad app support
- Strong build quality and longevity
Where TCL wins
- Sharp pricing across the range
- Mini-LED models offer strong contrast
- Google TV on most current models
- Wide range of screen sizes
Which should you choose?
Honestly: it depends on your property, coverage needs and budget — the right answer for a four-camera home is different from a warehouse or a farm. We install both Sony and TCL, so the recommendation you get from us is based on what fits, not what's on the shelf.