At a glance
| Samsung | Toshiba | |
|---|---|---|
| About | The best-selling TV brand in South Africa — QLED, Neo QLED and a huge LED range across every price point. | A recognisable heritage name now licensed to a value-focused range — popular in the budget-to-mid segment. |
| Origin | South Korea | Japan (licensed) |
| Popular lines | Neo QLED, QLED, Crystal UHD, The Frame | Fire TV range, LED range |
Where Samsung wins
- Widest range at every price point
- Strong local parts availability
- Tizen smart platform is mature and fast
- Neo QLED Mini-LED backlights are class-leading
Where Toshiba wins
- Competitive entry pricing
- Fire TV integration on many models
- Reasonable mid-range picture quality
Which should you choose?
Honestly: it depends on your property, coverage needs and budget — the right answer for a four-camera home is different from a warehouse or a farm. We install both Samsung and Toshiba, so the recommendation you get from us is based on what fits, not what's on the shelf.