At a glance
| Samsung | Sony | |
|---|---|---|
| About | The best-selling TV brand in South Africa — QLED, Neo QLED and a huge LED range across every price point. | Premium picture processing — Sony's Cognitive/XR processors are widely regarded as best-in-class for motion and colour. |
| Origin | South Korea | Japan |
| Popular lines | Neo QLED, QLED, Crystal UHD, The Frame | BRAVIA XR, BRAVIA OLED, Google TV platform |
Where Samsung wins
- Widest range at every price point
- Strong local parts availability
- Tizen smart platform is mature and fast
- Neo QLED Mini-LED backlights are class-leading
Where Sony wins
- Industry-leading picture processing
- Excellent motion handling for sport
- Google TV platform with broad app support
- Strong build quality and longevity
Which should you choose?
Honestly: it depends on your property, coverage needs and budget — the right answer for a four-camera home is different from a warehouse or a farm. We install both Samsung and Sony, so the recommendation you get from us is based on what fits, not what's on the shelf.