At a glance
| LG | Sony | |
|---|---|---|
| About | The OLED pioneer — self-lit pixels for true blacks, plus a strong NanoCell LED range beneath it. | Premium picture processing — Sony's Cognitive/XR processors are widely regarded as best-in-class for motion and colour. |
| Origin | South Korea | Japan |
| Popular lines | OLED evo, NanoCell, QNED Mini-LED, webOS platform | BRAVIA XR, BRAVIA OLED, Google TV platform |
Where LG wins
- OLED panels remain the picture-quality benchmark
- webOS smart platform is fast and intuitive
- NanoCell range covers the mid-market well
- Strong gaming features on newer models
Where Sony wins
- Industry-leading picture processing
- Excellent motion handling for sport
- Google TV platform with broad app support
- Strong build quality and longevity
Which should you choose?
Honestly: it depends on your property, coverage needs and budget — the right answer for a four-camera home is different from a warehouse or a farm. We install both LG and Sony, so the recommendation you get from us is based on what fits, not what's on the shelf.