At a glance
| Hisense | Sony | |
|---|---|---|
| About | The fastest-growing value brand — Mini-LED and ULED ranges that punch well above their price in South Africa. | Premium picture processing — Sony's Cognitive/XR processors are widely regarded as best-in-class for motion and colour. |
| Origin | China | Japan |
| Popular lines | ULED, Mini-LED, VIDAA smart platform | BRAVIA XR, BRAVIA OLED, Google TV platform |
Where Hisense wins
- Excellent value for money
- ULED Mini-LED backlights rival premium brands
- Large-screen sizes at accessible prices
- Strong local distribution and stock
Where Sony wins
- Industry-leading picture processing
- Excellent motion handling for sport
- Google TV platform with broad app support
- Strong build quality and longevity
Which should you choose?
Honestly: it depends on your property, coverage needs and budget — the right answer for a four-camera home is different from a warehouse or a farm. We install both Hisense and Sony, so the recommendation you get from us is based on what fits, not what's on the shelf.